4 Questions to Ask When Choosing a Colour for Your Logo/Brand

Color has more influence in our lives than we can imagine. It has the capability of changing our emotions, our mood and also our appetite. Research has proven that humans perform better or heal faster when they are around certain colors. More »

Five factors for creating content for client acquisition

Many businesses see content as a bugbear, as an item on the agenda purely for SEO rankings or as a tactic for better paid search results. More »


Category Archives: Business Improvement

Best 5 Minute Management Course

Lesson 1:  A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbour. Before she says a word, Bob says, ‘I’ll give you $800

Three New Tricks To Boost Sales Performance – From A Sales Trainer’s Casebook

Years ago in Australia I worked as a consultant trainer for a great trouble-shooter to sort out the underperforming Australian end of a major consumer electronics marketing operation. I worked with them for three years, twice a year, traveling the country, 4 states, doing their sales training. The first trip was easy, basic techniques stuff,

Definition Of Done (When Is Your Team Done?)

Listening to some vinyls while I contemplated what to write about this week I had quite the lightbulb moment. I had just put on The Doors a little while before I started my brainstorming and then there it was. Jim Morrison was singing specifically to me about this weeks topic. One of the band’s more

The “Vanderbilt” Method for Growing Your Business

I’m a firm believer that there has never, ever been a better time to start or grow your business… But there’s never been more competition, either. I watched a documentary last night about Cornelius Vanderbilt. THE Vanderbilt. The man who owned basically all the railroads back in the years following America’s Civil War. The same