4 Questions to Ask When Choosing a Colour for Your Logo/Brand

Color has more influence in our lives than we can imagine. It has the capability of changing our emotions, our mood and also our appetite. Research has proven that humans perform better or heal faster when they are around certain colors. More »

Five factors for creating content for client acquisition

Many businesses see content as a bugbear, as an item on the agenda purely for SEO rankings or as a tactic for better paid search results. More »

 

Definition Of Done (When Is Your Team Done?)

Listening to some vinyls while I contemplated what to write about this week I had quite the lightbulb moment. I had just put on The Doors a little while before I started my brainstorming and then there it was. Jim Morrison was singing specifically to me about this weeks topic. One of the band’s more

Why Bother With Twitter In The First Place?

Why bother with Twitter? Twitter is a system of communication that can help your business engage with potential customers. Its one part press release, one part customer service line, and one part Frat party. There are countless ways you can connect with others using Twitter. There are also countless ways to waste time on twitter.

4 Questions to Ask When Choosing a Colour for Your Logo/Brand

Color has more influence in our lives than we can imagine. It has the capability of changing our emotions, our mood and also our appetite. Research has proven that humans perform better or heal faster when they are around certain colors. Recent studies have shown that colors can have physical changes as well. Facts such

Brand Building Without Advertising, In A Jiffy

On a visit to my cousins’ winter escape in Sanibel, Florida, I noticed a box of Jiffy cornbread mix in an open cupboard. The box immediately brought back memories of many past Thanksgivings; in my family, as in many families, Jiffy’s product was an annual staple. When I mentioned this to my cousin, he replied