4 Questions to Ask When Choosing a Colour for Your Logo/Brand

Color has more influence in our lives than we can imagine. It has the capability of changing our emotions, our mood and also our appetite. Research has proven that humans perform better or heal faster when they are around certain colors. More »

Five factors for creating content for client acquisition

Many businesses see content as a bugbear, as an item on the agenda purely for SEO rankings or as a tactic for better paid search results. More »

 

Category Archives: Marketing

Has everybody just missed what Apple’s doing?

With all the hype about Apple entering the luxury market with the new Apple Watch and haters and fans alike losing their collective heads over the usefulness and cost of something that will be outdated in a few months, it might be that a lot of people are losing site of Apples vision of the

4 Questions to Ask When Choosing a Colour for Your Logo/Brand

Color has more influence in our lives than we can imagine. It has the capability of changing our emotions, our mood and also our appetite. Research has proven that humans perform better or heal faster when they are around certain colors. Recent studies have shown that colors can have physical changes as well. Facts such

Brand Building Without Advertising, In A Jiffy

On a visit to my cousins’ winter escape in Sanibel, Florida, I noticed a box of Jiffy cornbread mix in an open cupboard. The box immediately brought back memories of many past Thanksgivings; in my family, as in many families, Jiffy’s product was an annual staple. When I mentioned this to my cousin, he replied

The Marketing Formula: EDUCATING Your Prospect Is Key!

In sales our team members often look for the ‘quick win’ or ‘low hanging fruit’. But the reality is that in order for these quick wins to occur, someone – likely marketing – has been nurturing your prospect. What really does this mean? Education of the prospect is a critical function for a marketing team.